![]() CRM software can help organizations in identifying higher-value customers for preferential treatment. Using CRM software can increase their sales by 29%, boost productivity by 34%, and shorten the sales cycle by 8-14%, with an ROI of $8.71 per dollar invested. In fact, according to a PwC study, 73% of consumers judge customer experience to make their purchasing decisions, even more than the quality and price of the product.īusinesses, too, stand to gain a lot by using the right CRM system. User experience is one of the critical factors that customers consider when deciding whether to buy from a business or not.
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